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How are you actually going to run your business? The Operations section of your business plan briefly describes how you execute the basic functions of your company: manufacturing or creating your product or service, keeping on top of inventory, and delivering your product/service to your customer. Emphasize any operational aspects that give your company a competitive edge. If you've found a way to cut costs, and increase profit margins, by using innovative production methods or less-expensive suppliers, highlight those aspects in your business plan.