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After 10 consecutive years the Saigon Cyclo Challenge has changed its format to the Cyclo Challenge Version 2.0, Formula 1 - with cyclos! at 9 a.m. on March 12 at The Crescent in Phu My Hung Urban Zone in HCMC's District 7. In addition to raising funds for Saigon Children's Charity (SCC), the Cyclo Challenge Version 2.0 includes a digital campaign designed to introduce the work of Saigon Children's Charity to the community to encourage young people to participate in making positive change through working in their communities and volunteering. This year's race has new rules and designs that could surprise veterans to the event. The racing teams will be made up of representatives from the event's exclusive Platinum sponsor and event Partner, VNG, as well as seven Gold sponsors including VinaLiving of VinaCapital Group, Adidas, HSBC, Hoang Long Hoan Vu, Jardines, JLT, Schindler, MegaStar and Halliburton. These eight teams will face each other in a thrilling team vs. team time trials to find the best and the fastest among them. The three fastest teams will enter the final round. The event is free for spectators. Another exciting feature of Cyclo Challenge Version 2.0 is the online campaign which was launched on Thursday, three weeks before race day. Cyclo Challenge Version 2.0, SCC has partnered with Zing Me, Vietnam's largest social network, and launched a completely new version of the game Parking Challenge, one of the most popular online games on the Zing Me network. By introducing Cyclo Challenge Version 2.0 to the Zing Me audience, Saigon Children's Charity hopes to reach out and inspire young people to effect positive change for the community. Previous Cyclo Challenges attracted 2-3,000 people a year. With the increased promotion as well as the elimination of ticket fees, the organizer hopes many more will come and help raise the target of US$30,000 to support disadvantaged children in the southern provinces of Vietnam. Since 2001 Saigon Children's Charity's annual Saigon Cyclo Challenge has attracted thousands of participants and over US$500,000 to help educate children in poverty and those who are disabled or vulnerable by building schools and providing scholarships and vocational training, enabling these children to gain a good education and equip themselves with the skills necessary to work their way out of poverty.