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I argue that entrepreneurship is the contrarian perception, creation, and capture of extraordinary value. And as you'll see in the following pages, in order to create and capture that extraordinary value, it is necessary to see or sense value in things that many other people see as worthless, impossible or stupid.
— Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value
 (book)
by Daniel Isenberg
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| Language: | English |
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